The TikTok scheduler that times every drop to the feed.

Put your products in front of the for-you page on schedule. Oxhype is the TikTok scheduler for ecommerce that publishes your vertical product footage, drafts hook-first captions with optional AI, times posts to your drops, and can fire a coordinated launch straight from your store via API.

TikTok is where products go viral now — but only if the content keeps coming and lands on time.

  • Product content never stops

    New drops, restocks, and bundles each need their own vertical clips, and TikTok rewards volume. The reformatting alone buries a lean DTC team before the next launch is even shot.

  • A drop that mistimes is a drop that misses

    If the hype clips go live before the product does — or after — you lose the exact window when demand peaks. Hand-posting makes mistimed launches almost routine.

  • The FYP moves faster than your calendar

    A sound or format that's converting this week is cold the next. Producing a response by hand usually means the trend has passed before your product clip is ready.

Oxhype publishes your product footage on schedule and ties your TikTok launches to the store, so drops hit the feed on time.

Keeps pace with your product calendar

Shoot the product once, line the clips up to the drop, and let automation handle the volume and timing on TikTok.

Manual product marketing

Hours per drop
  1. Shoot the product footage
  2. Recut each clip to vertical by hand
  3. Write a hook per clip
  4. Post around the drop and hope it lines up
  5. Fall behind on the next launch

With Oxhype

Minutes per drop
  1. Upload the product footage once
  2. Optional AI drafts hooks per platform
  3. Schedule clips to the exact drop time
  4. Or fire the launch from your store via API

Line up teaser, drop-day, and restock clips in one session, timed to the second the product goes live.

From product footage to a timed TikTok launch.

  1. Connect your TikTok account

    Link your TikTok Business or Creator account through the official API in under a minute.

  2. Upload once, publish everywhere

    Drop in the vertical product footage. Write the caption, or let optional AI draft a hook-first caption with trend-relevant tags.

  3. Time it to the drop, or trigger from the store

    Schedule teaser, launch, and restock clips to exact times, or wire the REST API so a store event fires the launch automatically.

Move product content at catalog speed on TikTok.

The multi-format posts, launch timing and store triggers a DTC team needs to feed the for-you page without a studio.

One Shoot, Every Format, One Post

The for-you page is 9:16 and nothing else, while studio and lifestyle clips come off the camera landscape. Export a vertical cut alongside the original, attach both to one post, and Oxhype sends each where it fits, so the gap between a finished shoot and a live TikTok is a schedule slot rather than another upload session.

  • Every format in one post

    Attach the vertical cut and the landscape original; each platform gets the file you chose.

  • Hook-first captions

    The first line is all TikTok shows before collapsing the caption, so the offer goes there — not in the third sentence.

A product post with a vertical 9:16 cut for TikTok and a landscape cut for other platforms

Launches That Hit at the Exact Moment

Schedule teaser, drop-day, and restock clips to fire at precise times, so your hype and your 'available now' land in sync with the product actually going live on the store — the window when TikTok demand is highest.

  • Precise scheduling

    Post at the exact minute the drop opens so hype and availability line up.

  • Peak-window delivery

    Time clips to when your buyers are most active, maximizing reach on the moments that sell.

A launch timeline scheduling teaser, drop-day, and restock TikToks aligned to a store release time

Fire TikTok Launches From Your Store

Restocks are the case that makes this worth wiring up. They are unplanned, they are the moment demand is highest, and they usually happen while nobody is watching the TikTok account. Point a webhook from your store at Oxhype's REST API and the back-in-stock clip publishes the second inventory updates, instead of whenever somebody notices.

  • API-driven launches

    One API call from a store event puts the clip in the TikTok queue.

  • Restock automation

    Inventory updates fire the restock clip without anyone watching the dashboard.

A store product-launch webhook triggering an automatic Oxhype TikTok post

How DTC brands keep TikTok drops on schedule

  • Posting drops manually

    Hand-posting every teaser and launch invites mistimed drops and missed windows. Scheduling locks the timing in before the drop opens.

  • Re-editing product clips by hand

    Uploading each clip to every app is the bottleneck that slows your whole content calendar. One post with every format removes it.

  • Store and TikTok managed separately

    When the store and your posts live in different tools, launches drift out of sync. API triggers tie them together.

Related

Frequently Asked Questions

Can I turn one product shoot into TikTok clips automatically?

Yes, as long as you upload a vertical 9:16 cut: Oxhype publishes media exactly as uploaded and doesn't crop it. Turn on AI and it drafts a caption whose first line does the work. TikTok collapses the caption after roughly a line, so the price, the offer or the hook has to be in the opening words rather than the third sentence.

Can I line a TikTok up with the exact minute the drop opens?

Yes, and on TikTok the timing carries more weight than elsewhere because the for-you page serves strangers, not subscribers: a drop-day clip is prospecting to people who have never heard of you, so it competes on the first second rather than on your follower count. Schedule teaser, drop-day, and restock clips to the exact minute the store flips, so the clip that reaches a cold buyer is the one that says 'available now'.

Can Oxhype post to TikTok automatically when I launch a product?

Yes, and restocks are where it earns its keep. A launch you can schedule in advance; a restock you cannot, and it is the moment demand peaks. Point a store webhook at Oxhype's REST API and the back-in-stock clip fires the second inventory updates — which on TikTok matters because the for-you page will put it in front of people who never followed you and never saw the sold-out post.

Does it also send the clip to Reels and Shorts?

Yes, though the call to action has to change with it. TikTok captions don't carry clickable links, so the TikTok cut has to route buyers through your bio or your TikTok Shop listing, while the Reel and the Short can point at the product directly. Oxhype reuses the same 9:16 clip on all three, and each feed gets its own caption and CTA (AI-drafted if you turn it on) rather than one copied across.

Which TikTok accounts does it support?

Oxhype connects to both TikTok Business and Creator accounts through the official TikTok API. Which one a brand runs matters for sound: Business accounts are restricted to TikTok's Commercial Music Library, so the trending track a creator can use on a Creator account is often not licensed for the brand's own posts. Most DTC teams either work inside the commercial library or score clips with audio they own.

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