Marketing on the side, running on autopilot.

Founders use Oxhype as an automated growth engine. Our social media scheduler for startups and automated social media marketing platform ensures your distribution keeps running across LinkedIn, Instagram, TikTok, and YouTube — even when marketing is the third thing on your backlog today.

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You are focused on building the product. Marketing only happens in the cracks.

  • Product vs. growth tradeoff

    Founders know they need to build in public and share updates, but shipping code, fixing production bugs, and speaking with customers always take priority over writing social posts.

  • No dedicated marketing team

    At the early stage, you do not have a dedicated growth team. Social media manager for startups duties fall entirely on the founders, eating up valuable product development time.

  • Invisible pipeline loss

    Every week your startup's brand profiles sit silent is organic pipeline, investor mindshare, and developer authority left on the table. Consistency is required to stay top-of-mind.

Oxhype converts your social distribution pipeline into automated software infrastructure.

Fits a busy founder's actual schedule

Configure your channels once, then let the engine keep your marketing active while you build.

Without Oxhype

Hours / week
  1. Remember to publish
  2. Draft rough text
  3. Open native apps
  4. Manually format & post
  5. Forget for two weeks

With Oxhype

Minutes / week
  1. Type brief launch note
  2. AI drafts native captions
  3. Quick review in Slack or Claude
  4. Auto-publishes on schedule

Keep your brand accounts active and professional, even on the weeks you are completely heads-down in code.

An automated engine, not another dashboard to babysit.

The product-centric capabilities that allow one person to run a comprehensive content distribution strategy.

Automatic Social Distribution

Stop wasting time posting natively. Drop in your product update once, turn on AI for platform-appropriate captions, and Oxhype schedules it across every major channel.

  • Unified multi-platform queue

    Draft, schedule, and publish to LinkedIn, Instagram, TikTok, and YouTube in a single interface.

  • Optimal delivery slots

    Posts are auto-scheduled to fire at the best times per network for maximum organic reach.

A widescreen asset uploaded once, showing auto-generated posts with tailored copy formats for LinkedIn and TikTok side-by-side

API & Webhooks for Programmatic Growth

Integrate social media publishing directly into your product stack. Use our REST API and webhooks to automatically announce new features, release updates, or client wins directly from your codebase.

  • Changelog automation

    Connect your publishing pipeline to your CI/CD runner to automatically share release announcements.

  • Product-triggered updates

    Trigger public social updates based on milestone achievements or user actions inside your app.

A terminal code editor showing an API POST request to anysync/distributions triggering a changelog update

Claude as Your Marketing Assistant

Outsource the writing and management entirely. Wire Oxhype into your team's Claude Desktop or Cursor environment using our native Model Context Protocol (MCP) server, allowing AI to draft and organize your queue.

  • No-code AI connection

    Connect Claude Desktop in under two minutes to start managing your queue via conversational text.

  • Conversational queue management

    Ask your AI agent to draft posts, review analytics, or reschedule items without opening a browser.

A Claude chat window running commands to check the social calendar queue and draft a new LinkedIn post draft

How startups scale their distribution

  • Ignoring social distribution

    If your social media strategy is 'we will post when we launch,' you are missing out on compounding organic audience growth between milestones.

  • Classic social schedulers

    Legacy calendars require manual caption writing and separate uploads for every channel, turning scheduling into another chore for founders.

  • Hiring a marketing agency too early

    Hiring agency retainers to manage early-stage social posting drains runway. Automation gives you high output at a fraction of the cost.

Works with your existing platforms and developer tools

Direct integrations for native social media posting, plus first-class developer APIs, webhooks, and CLI integrations.

  • LinkedIn
  • Instagram
  • TikTok
  • YouTube
  • REST API
  • Webhooks
  • MCP
  • CLI

Marketing on the side, on autopilot.

Keep your company and founder profiles consistently active while you focus entirely on your product.

Founder-led Marketing

  • Channels silent during sprints

    Company social pages go dark for weeks during heads-down product development cycles or customer sprints.

  • Juggling brand identities

    Juggling updates for your parent startup page and your own personal build-in-public account across browser tabs.

  • Disconnected from code stack

    Standard tools are dashboard-only, requiring manual copying of product logs, milestones, and release changelogs.

  • Guessing posting windows

    Publishing updates whenever you remember, missing peak active hours when your target users are online.

With Oxhype

  • Autopilot queue fillers

    Auto-repost recycles high-performing launch updates and founder stories to fill empty schedule slots.

  • Isolated brand workspaces

    Keep company profiles and founder build-in-public accounts neatly isolated in separate workspaces.

  • REST API, webhooks & MCP

    Trigger distributions directly from code pipelines, or let Claude manage queues via conversation.

  • Peak hour auto-publishing

    Posts publish automatically at optimal times per network, maximizing mindshare and reach.

Related

Frequently Asked Questions

I have zero time — how fast is setup?

You can be fully set up in under five minutes. Simply authorize your brand channels, set your desired weekly schedule cadence, and the AI post generator is ready to write your first drafts.

Can I trigger social posts directly from my own product?

Yes. Our developer-first REST API and webhooks allow you to programmatically trigger distributions, announce changelogs, or share user accomplishments directly from your codebase.

Is it worth it before we have a dedicated marketing hire?

Yes, that is exactly why we built it. Oxhype's automated social media marketing engine gives a single founder the output volume of a marketing assistant, allowing you to delay headcount hires and preserve cash.

How does the AI assistant help us write technical posts or changelogs?

You can feed product guides, documentation, or release notes directly into your workspace knowledge base. The AI analyzes these resources to generate technically accurate updates in your specific brand voice.

Can we manage the founder's personal brand and the startup brand separately?

Yes. You can create isolated workspaces for your company profile and your personal personal brand build-in-public account, keeping credentials, media libraries, and AI writing models completely separate.

Do we need to write code to connect Claude as our marketing assistant?

No. Pointing Claude Desktop or Cursor to our Model Context Protocol (MCP) server only requires adding a simple config line in your application settings. Once linked, you can manage your queue conversationally.

Join to automate your social media posting

50+ early adopters are already automating their content & cross-posting pipelines.

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