Every drop, every channel, posted on time.

Ecommerce and DTC brands use Oxhype to keep product content flowing across every shoppable feed. Our social media scheduler for ecommerce brands turns one product shoot into native posts for Instagram, TikTok, and YouTube — and can even fire launches straight from your store via API, so drops never miss their window.

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Your catalog never stops — so the content demand never stops either.

  • Endless product content

    New drops, restocks, bundles, and promos each need their own posts, across every visual platform. The volume alone buries a small ecommerce team.

  • Launch timing is unforgiving

    A drop that goes live before the hype posts are out, or after they should have, leaves revenue on the table. Manual coordination makes mistimed launches almost routine.

  • One shoot, many formats

    The same product video has to go out as a Reel, a TikTok and a Short, each uploaded and captioned separately. Reposting swallows the hours you needed for the next drop.

Oxhype turns one product shoot into a full multi-platform launch, timed to your store.

Keeps pace with your product calendar

Upload the shoot once, line the posts up to the drop, and let automation handle the volume across every feed.

Manual product marketing

Hours per drop
  1. Export assets per platform
  2. Recut video for each feed
  3. Write captions one by one
  4. Post drops by hand, hope timing lines up
  5. Fall behind on the next launch

With Oxhype

Minutes per drop
  1. Upload the product shoot once
  2. Optional AI captions per platform
  3. Schedule to the exact drop time
  4. Auto-publishes the launch everywhere

Line up a whole launch — teasers, drop day, restock — across every channel in one session, timed to the second.

Move product content at catalog speed.

The capabilities that let a lean DTC team produce launch-grade content for every platform without an in-house studio.

One Shoot, Every Shoppable Feed

Product video is your best-converting asset and your biggest bottleneck. Attach your vertical and widescreen cuts to one post, turn on AI to draft native captions for Reels, TikTok and Shorts, and publish everywhere with no re-uploading per platform.

  • Every format in one post

    Attach the vertical and widescreen cuts of a product clip together and choose which file each feed gets.

  • Native captions per channel

    Each cut gets copy written for its platform, so the same product never reads copy-pasted.

A product post with vertical and widescreen cuts going to an Instagram Reel, a TikTok and a YouTube Short with tailored captions

Drops That Hit at the Exact Moment

Schedule teaser, launch, and restock posts to fire at precise times across every platform at once, so your hype and your 'available now' land in sync with the actual product going live on your store.

  • Coordinated go-live

    Every channel publishes on the same schedule so the launch feels orchestrated, not scattered.

  • Peak-window delivery

    Posts land when your buyers are most active, maximizing reach on the moments that drive sales.

A launch timeline scheduling teaser, drop-day, and restock posts across platforms aligned to a store release

Fire Launches Straight From Your Store

Wire Oxhype into your commerce stack with our REST API and webhooks. Trigger a coordinated social launch automatically when a product goes live, a restock lands, or a sale opens — no one manually racing to post.

  • API-driven distributions

    Kick off a full multi-platform post set from a store event with a single API call.

  • Restock & sale automation

    Webhooks announce back-in-stock and promo events the instant they happen, with zero manual steps.

A webhook from a store's product-launch event triggering an automatic multi-platform Oxhype distribution

How DTC brands keep launches on schedule

  • Posting drops manually

    Hand-posting every teaser and launch across platforms invites mistimed drops and missed windows. Scheduling locks the timing in advance.

  • Re-editing video for every feed

    Uploading each product clip to every app is the bottleneck that slows your whole content calendar. One post with every format removes it.

  • Disconnected store and social

    When your store and your social posts are managed separately, launches drift out of sync. API triggers tie them together.

Post everywhere your buyers scroll — and wire it to your store

Native publishing to every shoppable feed, plus REST API and webhooks to trigger launches directly from your commerce stack.

  • Instagram
  • TikTok
  • YouTube
  • LinkedIn
  • Bluesky
  • REST API
  • Webhooks
  • MCP

Launch-grade content at catalog speed.

Keep every drop, restock, and promo posting on time across every shoppable feed without an in-house content team.

Manual DTC marketing

  • Content can't keep up

    New drops and restocks pile up faster than a small team can shoot, caption, and post them everywhere.

  • Launches drift off-time

    Hype posts and 'available now' fall out of sync with the actual store release, softening the drop.

  • Every clip re-edited

    One product video gets manually recut and recaptioned for each feed, eating the next launch's hours.

  • Store and social disconnected

    Restocks and sales go live on the store while someone scrambles to post about them separately.

With Oxhype

  • Volume handled automatically

    One upload fans out into native posts for every platform, so content keeps pace with the catalog.

  • Drops land in sync

    Scheduled teasers, launches, and restocks fire at the exact moment across every channel at once.

  • One clip, every feed

    One post with every format and optional AI captions turns a single product video into Reels, TikToks and Shorts at once.

  • Store-triggered launches

    API and webhooks fire coordinated social posts the moment a product goes live or restocks.

Related

Frequently Asked Questions

Can I turn one product video into posts for every platform?

Yes. Attach your vertical and widescreen cuts to one post, and Oxhype publishes them to Instagram Reels, TikTok and YouTube Shorts, with an AI-drafted caption for each if you turn it on, and no re-uploading per feed.

Can I schedule a drop to post at an exact time across channels?

Yes. Schedule teaser, launch, and restock posts to fire at precise times on every platform at once, so your hype and your 'available now' land in sync with the product going live on your store.

Can Oxhype post automatically when I launch a product?

Yes. Our REST API and webhooks let you trigger a full multi-platform launch straight from your commerce stack — when a product goes live, a restock lands, or a sale opens, the posts fire automatically.

How does this keep up with a heavy product calendar?

One upload becomes native posts for every platform, and you can line up whole launch sequences in a single session. That removes the per-platform reformatting that normally buries a lean DTC team.

Which platforms are best for ecommerce content?

Oxhype publishes natively to Instagram, TikTok, YouTube, LinkedIn, and Bluesky. Most DTC brands anchor on Instagram and TikTok for shoppable, visual content, all managed from one workspace.

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